Kraljevčanka is a new brand of plum brandy from a region renowned for its production. The brief was simple – we have a premium plum brandy, we want a premium brand that captures its essence and the unique character of its origin.

We've infused the entire region's identity into this brandy, creating a brand called “Kraljevčanka” that embodies the spirit and soul of the region. As the commercial text on the label itself clearly states: Originating from the hills of Bukovica, Lađevci, Milakovci, and Slatina, this plum is ripened to perfection by the sun sliding down the orchards, developing a distinctive character that makes it truly special – until it becomes kraljevčanka.”

We sought to achieve a typographic design for the label using both serif and sans-serif Cyrillic fonts to capture the simplicity and purity of the traditional plum brandy while reflecting the modern spirit of the era in which the brand was born. The soft, earthy tones of the label, ranging from pastel beige to ochre and brown, along with the carefully chosen typography, evoke the rich heritage and timeless elegance of Kraljevo's civil society.

It's worth mentioning that Kraljevčanka was founded by five friends who decided to turn their long-standing friendship into a business. The first commercial batch of the plum brandy was released for sale in limited quantities during 2022 and 2023. 

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