The DTL, a network of over 13 independent domestic retailers with a combined reach of 770+ stores, has been operating for more than 13 years, but has never launched a unified promotional campaign across all its member stores.
To promote the latest discounted offers across all DTL chain stores, we launched a comprehensive promotional campaign on multiple national TV and radio stations in mid-June. Generally known as a short-term, tactical retail campaign called “DTL Akcija”, it is encapsulated by the chain's slogan – “We are your neighbors.”
The first phase included three 14-second action-oriented TV and radio commercials, with TV spots airing on RTS, Prva, Kurir, Happy, and Pink television channels.
With the aim of achieving greater purchasing power and fostering stronger relationships with local suppliers, the DTL Association was created to support the development of regional retail networks. With over 7,000 employees, DTL significantly helps in developing social programs and promoting social values.
Get in touch! We're open to working together. Make this your experiment. Try something new for your brand. If you keep doing the same thing, you can't expect different results.
