How to surprise and show respect and love towards customers
The brief was all about love. Sorry, for Valentine's Day. We're looking for a campaign or an activation.
Say no more.
We will be surprising all couples at the checkout counter that day with a confetti celebration. OK?
Where? Well, in all DTL PerSu stores where it's feasible, but let's see how it goes in Dorćol first.
Agreed!
It's no secret that our neighbors keep coming back to DTL PerSu because they have a special and unique relationship with their customers. A genuine, yet rare form of neighborly love. Because how can you live in Dorćol, for example, and not like a store called PerSu, when we all know that secret connection between the Dorćol dialect and slang?
For our selected Dorćol DTL PerSu store, we created a surprise for couples who happened to be at the checkout counter on Valentine's Day. Sales associates, carrying heart-shaped confetti, thoughtfully waited to surprise the couples they'd grown accustomed to seeing. Every couple approaching the checkout counter these days was showered with love, literally.
”We may not be able to shower our customers with real love, but we can give them all of our hearts,” said DTL PerSu Marketing Brand Director Milica Milošević. She hopes that they once again managed to put a smile on their customers' faces.
We featured the entire stunt across the brand's social media and PR platforms, and within just one day, LED billboards appeared throughout the city featuring couples, showered in hearts, who had made purchases at this chain in recent days. In a rather unconventional way, DTL PerSu store decided to celebrate Valentine's Day, and we're happy to report that no hearts were broken during this hidden camera.
Nearly 30 years ago, DTL PerSu, a member of the Domaći trgovački lanac (Domestic Trade Chain) association, planted its roots in Zrenjanin by opening four stores. Today, it is one of the leading retail chains in Vojvodina with over 170 stores. In addition to being available in every town in Vojvodina, you can now find them in Belgrade neighborhoods.
Get in touch! We're open to working together. Make this your experiment. Try something new for your brand. If you keep doing the same thing, you can't expect different results.
