When you finish redesigning a brand, the next step is a campaign to let customers know.  And we had a lot to tell them. That we spiced up Delikato and that it's now Picikato. With this core message, we communicated the change in packaging of the cured and deli meats brand.

In addition to the new packaging for the brand, we also created OOH, radio, print, POS materials, and social media content for the campaign.

The idea behind the campaign's visual was to make the product's new look memorable, while also adding a touch of humor. Everyone designs, rebrands, refreshes, and repackages, but we've spiced it up.

The well-known and loved products of the private label brand Delikato were also featured in radio commercials, accompanied by recognizable Vojvodina melodies. And we believe it sounded very spicy on radio stations across Vojvodina and Belgrade.

The campaign and the overall project of redesigning the entire Delikato private label portfolio have been well-received by consumers, leading to a significant boost in sales after the new packaging was introduced.