Our people in Malta are launching a beauty salon.  They have the sun, the sea, skills, and knowledge. What they need is a name, a logo, and a brand identity. We can also create a catchy slogan.

And so, Hedonik was created. A beauty salon concept, with the first one launched in Malta, nestled amidst the sea, sun, coastline, and numerous surrounding hotels. We chose the color of the sun, yellow, as our primary brand color. But first and foremost, we wanted our branding to be really eye-catching from the street, so we focused on the graphic design and technical aspects.

​

The symbol. We've encapsulated the essence of waves and sunshine in a circular emblem, symbolizing pure indulgence and pleasure. Enjoying the beauty of the sea and waves, but also the serenity of self-care. Also, the movements of the waves are reminiscent of perfectly groomed eyelashes. Drawing inspiration from current beauty industry trends, we created a versatile typographic logo that can stand alone, either with or without the symbol.

The slogan. Although Hedonik, the name itself, speaks volumes, we wanted to emphasize it. With our slogan “Enjoy&love yourself”, we aimed to invite users to visit and indulge in the services and pleasant atmosphere of this beauty “cafe”, while also encouraging them to appreciate and love themselves. To set aside some time for salon treatments and services that will restore their radiance in every way.

In addition to developing the brand identity, we established Instagram communication standards and created the necessary promotional and signage materials. And Hedonik opened the door to countless clients who resonate with this indulgent approach.